#NEWBIKEDAY MAINTAIN YOUR DREAM WITH THE RIGHT MAINTENANCE

Whatever you’re doing, we know that you’re probably thinking about it. It’s in the back of your head; the thought of getting on your bike and going out there. All mountain bike fanatics will recognise this feeling. So, don’t suppress it. Just let your mind drift off to that nice track near you. Daydream about climbing that mountain and going downhill after. Feel the wind in your face, imagine the silence surrounding you except for the repetitive rattling of your rear hub.

Now hold that thought. And think about your gear on that moment. Think about your parts. It’s probably all running smoothly, right? Probably like the day that you got your bike and had a ride on it for the first time. You’re not alone. Nobody dreams about going out there on a bike that isn’t properly maintained. The good news is, the feeling of #newbikeday is more within reach than you might think.

Let’s skip right to the moment that you’re actually on your bike. At that moment we want you to feel free. With nothing on your mind except the trail ahead of you. Your bike should add to this experience. At Shimano we want you to embrace the feeling of adrenaline going through your veins. And at the same time we want you to go downhill having peace of mind; confident that your cassette, chain or brake pads will never let you down.

All the above is at your disposal, with the right maintenance and the right parts. Our advice is not to compromise when choosing new parts. The best way to sustain the perfect collaboration between parts that we achieved with System Engineering, is to replace used Shimano original parts with new Shimano original parts.