When Shimano spoke to Pro mountain biker and YouTube superstar Matt Jones back in October 2023 about a new trail he wanted to build with his clothing brand Helfare, it was a no-brainer to get involved.
The venue in question was Caersws Bike Park – an up-and-coming downhill bike park based in mid-Wales with ambitious plans to be one of the destination riding locations in the UK. The objective for Shimano and Helfare was to create a one-of-a-kind trail that not only gives riders somewhere special to ride for years to come but also to further put Caersws Bike Park on the map.
Having full creative input on a brand-new downhill trail is something that Matt has always wanted to do and with the support of Shimano he was able to bring his dream to life. Matt has had input through every stage of the build but it was park owners Matt Simmonds and JR who alongside trail builders Alf Raynor and Gareth Brewin worked through the harsh Welsh winter to create the trail you see today. Check out Matt’s YouTube channel to see the progress of the build.
It has taken several months of heavy lifting, lots of digging and quite a bit of head scratching to create the Helfare Highway powered by Shimano that you can see and ride today. Some of the features are massive which has taken a huge team effort to pull together and build what you see now.
Trail builders Gareth Brewin and Alf Raynor with Caersws Bike Park owner, Matt Simmonds
This new track truly is one-of-a-kind, with a mix of slopestyle and downhill features to make it different to almost any jump line that currently exists in the UK. By teaming up with Matt Jones and Helfare, Shimano has helped to create something unique that riders can come to Caersws Bike Park to ride for many years to come.
Being one of the best mountain bikers on the planet, the features are pretty big and are only for the most competent riders. The trail is officially a double black run and should only be attempted by the very best riders.
Helfare Highway powered by Shimano is open to the public now, so head to the Caersws Bike Park website to book uplift and if you’re feeling brave you can take it on.